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“Catapult Books debuts make book Maris Kreizman publishing Maris Kreizman Maris Kreizman hosted the literary podcast, The Maris Review , for four years.”
“A make book did not depend on the recognizability of the author’s name or the sellability of their idea; it was all in the execution.”
“Remember: the debut that lands a $1 million advance (think Yesteryear ) is not a make book, the debut with a 7-figure advance is one that must achieve some success in order not to be a total flop.”
“Corporate consolidation has made the conditions much more difficult for make books to break out.”
“But there are also plenty of flashy million-dollar debuts whose titles I can no longer remember.”
“More and more, it falls to smaller presses to take chances on new voices and to nurture them.”
“At conglomerate publishers today, employees might get to pick one book across a variety of imprints for the company’s sales and marketing teams to really focus on.”
“Before Percival Everett received 7-figures from Random House for James , the indie press Graywolf gave him plenty of room to experiment and grow as a writer.”