https://lithub.com/on-the-rise-and-fall-of-publishings-make-book/
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“It’s the unquantifiable qualities that make the great books great: you know them when you see them.”
“Lit Hub Daily October 28, 2026 What we lose when indie publishers die Léo Keler documents the cahiers de doléances of France The role of mental hospitals in horror More News A Brief History of Occult Detectives October 28, 2026 by Richie Narvaez Succession , but make it supernatural October 28, 2026 by Molly Odintz Rosemary's Grandbabies: How a New Wave of Horror Changed America October 28, 2026 by Matthew J.”
“Catapult Books debuts make book Maris Kreizman publishing Maris Kreizman Maris Kreizman hosted the literary podcast, The Maris Review , for four years.”
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“We need healthy small presses with small budgets and big ideas to look out for writers and create a sustainable publishing ecosystem.”
“You’re asking a publisher to take a chance on a writer with no track record at a time when social media numbers mean almost nothing.”
“Her essays and criticism have appeared in the New York Times, New York Magazine, The Atlantic, Vanity Fair, Esquire, The New Republic , and more.”
“Article continues after advertisement Such discord illustrates the book industry’s debut novel conundrum.”
“In its decade of operation, Catapult has helped a lot of prominent writers get their starts.”
“Debuts need the care and attention of a staff that’s invested in breaking them out simply because publishers believe in the importance of developing new voices.”
“A make book did not depend on the recognizability of the author’s name or the sellability of their idea; it was all in the execution.”
“Remember: the debut that lands a $1 million advance (think Yesteryear ) is not a make book, the debut with a 7-figure advance is one that must achieve some success in order not to be a total flop.”
“Corporate consolidation has made the conditions much more difficult for make books to break out.”
“But there are also plenty of flashy million-dollar debuts whose titles I can no longer remember.”
“More and more, it falls to smaller presses to take chances on new voices and to nurture them.”
“At conglomerate publishers today, employees might get to pick one book across a variety of imprints for the company’s sales and marketing teams to really focus on.”
“Before Percival Everett received 7-figures from Random House for James , the indie press Graywolf gave him plenty of room to experiment and grow as a writer.”
“Literary Hub » On the Rise and Fall of Publishing’s “Make Book” Literary Hub Craft and Criticism Literary Criticism Craft and Advice In Conversation On Translation Fiction and Poetry Short Story From the Novel Poem News and Culture History Science Politics Biography Memoir Food Technology Bookstores and Libraries Film and TV Travel Music Art and Photography The Hub Style Design Sports Become A Member Lit Hub Radio The Lit Hub Podcast Awakeners Fiction/Non/Fiction The Critic and Her Publics Windham-Campbell Prizes Podcast Memoir Nation Beyond the Page First Draft: A Dialogue on Writing Thresholds The Cosmic Library Culture Schlock Reading Lists Book Marks Best Reviewed Books CrimeReads True Crime The Daily Thrill Log In Craft and Criticism Fiction and Poetry News and Culture Lit Hub Radio Reading Lists Book Marks CrimeReads Log In On the Rise and Fall of Publishing’s “Make Book” Maris Kreizman on the Book Industry’s Debut Novel Conundrum Maris Kreizman October 29, 2026 In this optimization-obsessed age, it can feel downright subversive to say that gut feelings are more valuable than statistics.”