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“The medieval-period romance showcases British star Olivia Colman as a spinster fishmonger who commissions a wicker husband ( Alexander Skarsgard ).”
“, as well as PR vet Heather Phillips, who has worked all sides of the studio/indie street.”
“A year later, Schwarzman is soldiering on, having rejiggered his 65-person staff and executive team (CAA import Ben Kramer left earlier this year ) and betting on a range of indie films from critics’ faves “The Rivals of Amziah King” (which died at the box office) and “Tuner” ($9.8 million worldwide) to the Jason Statham survival adventure “Shelter” ($49 million worldwide), Jake Gyllenhaal action thriller “In the Grey” ($13.5 million worldwide) and “Spa Weekend” ($12 million worldwide).”
“On TikTok alone, trailer-related reactions and user-generated content amassed an additional 322 million views, bringing the combined total to over 402 million views.”
“Schwarzman has figured out his ongoing strategy, he said, “We are now having a true north of the type of movies that we want to be making and that we want to be releasing, which are filmmaker-centric, original, entertaining, and with some substance to what they are.” In today’s trying times, it may be that a sexy escapist fantasy is just what audiences need.”
“It's a year since CEO Teddy Schwarzman embraced North American distribution with “Christy.” What has he learned?”
“By Anne Thompson Plus icon Anne Thompson akstanwyck More stories by Anne Will ‘Wicker’ Be Black Bear’s First Big Breakout?”
“Leaning into the weird side of this romantic fantasy, the “Wicker” trailer went viral across Black Bear’s owned channels, generating 80.3 million views in its first two weeks, with 70.5 million of those views coming organically (nearly 88 percent), generating social media conversations far and wide.”
“When Black Bear finally saw how the film played at Sundance, they acquired North American distribution rights.”