https://www.indiewire.com/news/festivals/sundance-institute-tracy-brady-marketing-comms-chief-1235222955/
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“Through her previous roles, she often counted the Sundance Film Festival as a client.”
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“Brady holds a B.A.”
“in Communications, Magna Cum Laude, from Fordham University and studied French Language and Civilization at Sorbonne University.”
“She also served as SVP of Corporate Communications and Marketing at Hill Holiday and VP at Arnold Entertainment and Arnold Brand Promotions.”
“As we move toward the 2027 Sundance Film Festival in Boulder, my focus will be on bringing our entire community together, both inside the Institute and out.”
““Tracy is a visionary, strategic, and results-oriented marketing and communications leader,” said David Linde, CEO of the Sundance Institute , in an official statement.”
“” Brady succeeds the late, great Tammie Rosen , Sundance Institute ’s Chief Communications Officer, who passed away in December of 2025.”
“Brady previously built and scaled the global communications teams and efforts for Curaleaf, the largest publicly traded multi-state operator in its industry.”
“She is also a published novelist, essayist, an award-winning humorist, and the founder of Wit & Word, a live event series that features independent artists and writers.”
“Powered by WordPress.com VIP Executive entrance As It Readies for Boulder Debut, Sundance Institute Names Tracy Brady as Chief Marketing, Brand, and Communications Officer Brady will lead the Institute’s comprehensive marketing and communications strategy as it readies for its Boulder, Colorado debut.”
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“Most recently, Brady served as SVP of Communications and Social Impact at Green Thumb Industries, where she led enterprise-wide communications and social impact initiatives.”
“Tracy’s understanding of storytelling, brand marketing and strategic communications, coupled with her lifelong passion and dedication to the arts, makes her the perfect executive to guide our brand forward.” In her new role, Brady will “be tasked with unifying the organization’s messaging and public presence, ensuring that every facet of the Sundance Institute moves forward together.”
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