https://lithub.com/the-real-reason-the-rent-is-too-damn-high-greed-driven-corporate-algorithms/
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“Stephen Winn, a hard-nosed Texan with a taste for big data, founded RealPage in 1998.”
“This is a nontrivial transaction.” In other words: rent.”
“Article continues after advertisement Landlords have held the upper hand.”
“I knew when I began this book that I had to talk to Roper.”
“In recent years, corporate consolidation and algorithmic pricing tools have made those imbalances worse.”
“Too many tenants are competing for too few units, which drives up prices.”
“That’s when American Airlines launched a proprietary in-house solution called revenue management.”
“Scarcity in rental markets, as in any market, creates power imbalances.”
“And they’re doing it with help from software built to do exactly that.”
“YieldStar treated the maximum rent as a bar to clear.”
““Even then, 30 percent of people’s income and stuff like that.”
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“There’s also a “partial autoaccept” mode, which accepted only the portion of a recommendation that fit within those limits.”
“The company launched its first real estate software system in 2001.”
“The algorithm recommended rent prices higher than the so-called maximum for a given floor plan.”
“The key enforcers were RealPage’s “pricing advisers,” assigned to individual landlords to monitor compliance.”
“Copyright © 2026 by Lindsay Owens.”
“Its “autoaccept” feature defaulted many landlords into outsourcing their pricing decisions altogether.”
“We absolutely need more affordable housing in many US markets, and where housing is scarce, prices do rise.”
“He wasn’t what I expected.”
“As of 2023, RealPage was the country’s dominant property management software vendor for multifamily housing.”
“Instead, revenue protection mode—according to the DOJ—prioritized maintaining revenue by leasing fewer apartments at higher prices.”
“Ask any economist or housing expert and they’ll tell you the reason is simple: There’s not enough housing.”