https://www.indiewire.com/features/commentary/athlete-production-companies-hollywood-analysis-1235220443/
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“From LeBron James and Steph Curry to Tom Brady and Peyton Manning, it seems like every star athlete has waded into Hollywood in the past decade.”
“Since its founding in 2020, the production label has quickly become the go-to shop for high-quality sports content.”
“But we’ve also seen some athletes turn their film and TV endeavors into real, lasting successes.”
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“Peyton Manning’s Omaha Productions is an admirable example of how focus and restraint can lay the foundation for a major business.”
“Sometimes, these companies exist just to remind you how great their founder was at playing sports.”
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“Success is not a given, and athletes are certainly not the first wealthy individuals to be surprised that their talent in one field does not always translate to the hyper-specialized work of making movies and TV shows.”
“A few blueprints for success are starting to emerge.”
“A decade later, the Streaming Boom has given way to a Great Contraction.”
“Unless they have a real overarching vision for bigger things, more athletes would be wise to follow Brady’s lead of focusing on the business of themselves, even if it comes at the expense of some Hollywood clout.”
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“Sports figures often have larger followings than most movie stars, and almost every athlete dreams of becoming a “brand” whose business interests can remain lucrative after their finite playing careers end.”
“It might not be long before the company’s scripted endeavors are as plentiful as its documentaries.”
“Repeatable blueprints are emerging, and athletes eyeing a second career as Hollywood moguls would be wise to focus their efforts in one of these directions.”
“When it came time to dip a toe into scripted programming, it went with the most natural brand extension possible: “Chad Powers.” The college football show, an adaptation of a commercial starring Eli Manning, let Omaha stay within its areas of expertise while also proving it could work in a new format.”